Temasek Polytechnic

Diploma in Communication Design

Year 2 Studio Project 3

Background:

Singapore has put in place a 30 by 30 vision, whereby 30% of Singapore’s nutritional needs will be produced locally by 2030. Initiatives has been put in place to promote the development of the agriculture locally, such as converting more spaces for urban farming and setting up certified courses in related field. 

The Singapore Food Agency (SFA) aims to raise Singaporean’s demand for local food by raising awareness about the existence and benefits of buying homegrown food. NParks has developed the Gardening with Edibles initiative to encourage the public to garden at home with edible plants

Brief:

Create a virtual festival or digital experience to promote and raise awareness about the existence and benefits of buying homegrown food, encourage urban farming at home.